Who started the whole “think outside the box” thing, anyway?

Next time you hear “‘think outside the box,’ remember it’s not just a way to feel special & smart. Then feel special & smart.” This article explains the origin of the now universally annoying phrase. Spoiler: it involved an actual box and a psych experiment you have probably heard of if you’re interested in research on creative thinking and problem solving (Duncker’s Candle Problem).

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