by Rita Vanden Heuvel for dameditors. Reposted here with permission and covered under this site’s CC license
Writers of safety communications know that it’s crucial to produce highly readable content to help prevent injuries and save people’s lives. They know that the average reader has a reading level between sixth and eighth grade and that readers are more likely to read content that matches their reading level. Beyond making content readable, writers also consider the length of content. Readers are more likely to read shorter content than longer content, and content that has a clear purpose.
If you want to make your words matter to people, you need to take readability seriously.